The Experience Delta - The Truest Metric for Defining an Innovation
The experience delta is the difference between a current customer experience and the new experience provided through an innovation. The greater the delta between both experinces is, the greater the experiential value is for your customer. We focus on increasing the experience delta of your solution.
The Infinite Experimentation Wheel
To increase your experience delta, we follow our proven process: We generate a testable hypothesis, run a discplined experiment and learn meaningful insights to inform a data-driven decision. And then we start again. We call this the infinite experimentation wheel:
Step 1: Hypothesis
Creation of a clear, specific and testable question or assumption that can be answered through a single business experiment
Step 3: Insight
Extraction of meaningful insights from the data to inform a data-driven decision
Step 2: Experiment
Execution of a controlled experiment to collect data and evaluate the hypothesis
Step 1: Create
Write an introduction to your content that makes them want to click and learn more. This could also be the first few sentences of your blog post/landing page.
Step 2: Experiment
Write an introduction to your content that makes them want to click and learn more. This could also be the first few sentences of your blog post/landing page.
Step 3: Insight
Write an introduction to your content that makes them want to click and learn more. This could also be the first few sentences of your blog post/landing page.
Meet the Chief Experimentation Officers (aka CXOs)
Tobias and Nader are experts in experimental psychology and technology. Their unique combination of skills allows them to design experiments that provide a deep understanding of how people think, feel, and behave.
They have created a rigorous and insightful process for experimentation that is grounded in scientific principles and is designed to help our clients gain a competitive edge through ongoing experimentation and continuous improvement.
